War in the World essays

War in the World expositions On Aug. 2, 1990, Iraqi military powers, on orders from President Saddam Hussein, attacked and involved the little nation of Kuwait. The Persian Gulf War of 1991from January 16 to February 28was battled to remove Iraq and reestablish Kuwaiti freedom. The war presented a few innovatively propelled weapon frameworks. As well,the United States manufactured a expansive based global alliance that stood up to Iraq militarily system. The military alliance comprised of: unni-versus-Shia (for and Arab-versus-Persian strict and ethnic questions, to an individual hostility between Saddam Hussein and Ayatollah Khomeini. Most importantly, Iraq propelled the war with an end goal to unite its rising force in the Arab world and to supplant Iran as the predominant Persian Gulf state. Phebe Marr, a prominent expert of Iraqi undertakings, expressed that the war was all the more promptly the aftereffect of poor political judgment and error with respect to Saddam Hussein, and the choice to attack, taken at a snapshot of Iranian Iraq and Iran had occupied with fringe conflicts for a long time and had restored the lethargic Shatt al Arab conduit question in 1979. Iraq asserted the 200-kilometer channel up to the Iranian shore as its domain, while Iran demanded that the thalwega line running down the center of the waterwaynegotiated toward the end in 1975, was the authority fringe. The Iraqis, particularly the Baath administration, respected the 1975 bargain as just a ceasefire, not an authoritative settlement. The Iraqis likewise saw progressive Iran's Islamic plan as threatening to their dish Arabism. Khomeini, unpleasant over his removal from Iraq in 1977 following fifteen years in A Najaf, promised to retaliate for Shia casualties of Baathist restraint. Baghdad turned out to be more certain, be that as it may, as it viewed the once powerful Imperial Iranian Army break down, as the greater part of its most noteworthy positioning officials were executed. ... <!

War Strategists Essay Example | Topics and Well Written Essays - 1500 words

War Strategists - Essay Example Therefore, Jomini’s hypothesis of procedure completely depended on geometric contemplations. He supported focusing close by divisions of the enemy’s power before striking the basic goal. Essentially, Clausewitz and Jomini speculations have hugely added to comprehension today’s military profession1. As needs be, the FM 3.0 speaks to a progressive takeoff from past hypotheses. It has occupied with an operational of utilizing such standards as hostile, strength or common help activities simultaneously as a feature of a between dependent joint power to snatch, hold and adventure the activity, tolerating pragmatic hazard along these lines creating open doors for accomplishing unequivocal outcomes. The FM 3.0 tasks altogether started a complete change in the military by catching the solder’s experience over t various long stretches of broad battle. It in this manner changed the army’s conceptualization of tasks thus it received FSO as a focal precept of h ow it applies its abilities. Thus, the idea of FSO assumes basic jobs in the military. FM 3.0 mirrors a comprehensive comprehension of the various effects of heap long stretches of diligent clash in armed force activities. It puts underscores on individuals over innovation, consequently center around an activity and obligation at lower levels of command2. It is important that, understanding the operational condition and the fascinating issues, requires an exact procedure that grows past the military dynamic procedure. At present, the operational condition has encountered a huge crisis of cross breed dangers henceforth significantly expanding vulnerability in the operational condition. Accordingly, it has required the need of making groups to work intimately with joint interagency and global resources among secluded powers. Also, working with have country accomplices, collaboration requires broad individual participation rather than military order. At last, the ability to transmit cl ear and brief messages to target crowds assumes a basic job in conveying deadly battle work. Thus, it requires a suitable technique so as to guarantee triumphant achievement in FSO. Accordingly, ebb and flow investigate has uncovered that, the FM 3.0 has received an exceptional technique alluded to as raid war procedure. Furthermore, the methodology has put together its establishment with respect to nine compressive standards for accomplishment in FSO3. The quick assault system involves work of lightning assaults, overpowering the adversary with speed advertisement concentrated fire-power. Ordinarily, lightning war technique generally depends on tanks, which consolidate with speed. Its essential standard involves assault of a feeble point in the foe protection followed by bluffs and careful tests to discover an advancement point, in addition to a subsequent enclosure to forestall flanking and catching outstanding powers. Likewise, at the destruction of the foe, a subsequent power ma y hold the position, while the fundamental power proceeds onward rapidly to the following objective. Lightning war procedure works altogether by stun and depends totally the move and shock standards as opposed to wearing out the adversary by long siege or pitched fights. Subsequently, it speaks to a commonplace crosscountry procedure for vanquishing huge tracts of moderately protected land. Likewise, it infers diverting a dispatched the adversary from managing your attacks4. Essentially, the FM 3.0 gives

The hip-hop subculture free essay sample

The hip jump subculture Is a lifestyle fastened to and promoted by the across the board practice of rap music. It starts from the African American people group. It Is communicated through garish methods of dressing, spray painting artistic expressions, break moving, and slang. Be that as it may, with the progression of time, the way of life has crossed racial and social lines and has gotten one of the most drilled classes of music all through the world, with a similarly overwhelming society to match.Due to its African American roots, the hip jump culture was, for a significant stretch, a serve of the dark network. Rap music is to a great extent expressive; its verses emotive and sourced from the encounters of its craftsmen. Because of its urban birthplaces, countless rap records and spray painting work of art highlighted the prevalent topics of viciousness, police mercilessness, and group association. A portion of the verses celebrated hooligan life, which attracted all the more contrarily to the subculture. We will compose a custom article test on The hip-bounce subculture or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page All things considered, the subculture was seen by a trifling eye by individuals from the white network, a sentiment that was energized by dominant part of rap lyrics.However, because of the fame and centralization of rap, these craftsmen got ere effective and changed into encouraging signs among the young. Rap was utilized as a stage to examine social issues and lectured endurance over the most exceedingly awful of misfortunes as pitched by the pioneers of the class. It gradually turned out to be broadly acknowledged by all and permeated past social boundaries. The subculture gradually turned into a culture of abundance, described by costly apparel, ostentatious vehicles, delightful ladies, epic houses and endless gatherings, named the quick life.Most contend that the accentuation on realism has weakened the subcultures content, however the receptive of testing and flipping keep on exemplifying the first worth arrangement of the way of life. Primary draft. Articulations, convictions, esteem framework and a lifestyle for a large number of its adherents. Likewise composed as hip-bounce, various components recognize the way of life, the centers of which are rap music, plate Jockeying or turntables, break moving, and spray painting work of art. The way of life has enhanced from these centers, offering ascend to new types of articulation that thusly have made a solid establishment for hip jump supporters worldwide.The adjustment of the various parts of hip bounce by various networks has given he subculture a feeling of robustness and consistency matched by just the best of societies. The begetting of the term hip bounce is credited to a bunch of the class pioneers. The soonest appearance and utilization of the term is followed to the year 1978 and the band Grandmaster Flash and the Furious Five. (Hager, Steven, 18). A musician, Keith Wiggins, utilized the term to depict the rhythm with which troopers coordinated, to prod his recently enrolled friend.The band continued to utilize a comparable beat in their exhibitions, and drew Jeers from other disco specialists with whom they performed. The term hip-containers was created as a slur against disco rap, yet was later on to turn into the foundation of its personality. The term was additionally advanced by The Sugarbird Gang 1979 arrival of Rappers Delight whose verses highlighted the words hip and bounce. DC Lovable Stasiss arrival of the positive life in 1981 advanced the term among South Bronx inhabitants. (Hager, Steven, 21).As such, he is broadly accepted to be the first maker of the term as it identifies with the way of life. The terms soonest appearance in print happened in the definite history of this culture, named Village Voice and composed by Steven Hager. The book includes an inside and out profile of one more hip-bounce pioneer, Africa Bumboat, who attributes the coinage of the term to Lovable Stark. (_Zulu Nation: History of Hip-Hop. _ Hebraic. Coelenterates. Com. Recovered The development started in the sasss period among the urban settlements Of South Bronx.Due to its incendiary nature, the way of life stayed in the shadows and was just worked on during local gatherings. Initiated the dad of hip bounce, Clive Campbell otherwise known as DC Cool Here was among the first of numerous to give his loft as a stage. Light, Alan, De. 54). Step by step the music spread all through his whole neighborhood. The Jamaican-conceived DC contributed to a great extent to the class advancement by fusing its mark unconstrained toasting, discourse and presumptuous verse, predominant in various Jamaican kinds. (Light, Alan, De. 58). The style was named emceeing. It characterizes the cadenced conveyance of verses through verbally expressed word, over music or beats or liberated from backups. The rapper Melee Mel, of the Furious Five, was simply the first to call a MS begetting and advancing the term that is being used to date. Cool Here is credited with the development of breaking beats, the act of breaking, detaching and rehashing funk melodies. The cheery consistent musicality was intended to keep the hordes of local gathering lovers moving throughout the night. The gatherings developed in size, and the style got broad and was adjusted by various Des.New methods of breakfast, for example, cutting and scratching rose, and popular Des Jazzy Jay, and the beat. A type of moving, known as breaking, went with these exhibitions. The way of life before long turned into the fundamental type of articulation among urban road posses. They thought of imaginative varieties as a methods for rivalry and for the most part to expose an opponent pack, rather than taking the standard fierce course. Africa Bumboat detected the degrees of inventiveness among the pack individuals and established Zulu Nation, an assortment of skilled spray painting craftsmen, rap lyricists, and road move crews.The bunches notoriety and its subsequent constructive outcome on posse exercises before long drew the consideration of Billboard Magazine, whose article referenced Africa and Cool Here as compelling figures. In 1982, Africa further described the way of life by making electro-funk, which molded an electric sound out of the perky beat of the class. (_Zulu Nation: History of Hip-Hop. _ Hebraic. Coelenterates. Com. Recovered The class additionally grasped the utilization of human body parts to make hints of music, named human beat-boxing and promoted by Doug E. New and Fat Boys Buff.Hip bounce before long turned into a stage for the marginalia urban networks to offer social expressions. Lion's share of the melodious substance highlighted the realities of life in the undertakings. The young utilized hip bounce to take an interest in the social liberties development while insulting its constraints. The rappers grasped life in the hood and the brutality, demonstrations of wrongdoing, group affiliations and neediness that accompanied it. These viewpoints were advertised, drawing negative implications from the preservationists. (Light, Alan, De. 84). Initiated Gangs rap, the component developed progressively worthwhile and as such it pulled in a bigger following.Gangster records, for example, Ice Its sixth toward the beginning of the day, N. W. As Inning forever and Ice Cubes Merrymakers Most Wanted broke record deals around the nation. The deals were characteristic of the way that hip bounce was obviously no displeasure a preserve of dark teenagers. The predicament of the adolescent from the tasks and dark social equality activists was spreading all through the nation. The concentrate before long moved from socio-political concerns communicated in the verses. It rather centered around the medications, antagonistic vibe among posses and sexism to speak to a bigger crowd. Light, Alan, De. A few societies have embraced the hip-jump subculture all through the world. The sound enhances as per the area that receives it and is characterized and communicated from multiple points of view by the individuals that stay alive inside it. It has gotten one of the capture impacts over the exercises, dress and dialect of the young around the world. (McLeod, Chamber 144). Its sounds have been to a great extent fused and melded with a few kinds of music, in this manner, yielding bunches of new styles of music and adding to its effectively enormous fan base.Wherever the hip jump culture flourishes, its socio-political and dynamic plan stays unblemished. Verses, move, and spray painting are usually used to table issues influencing different networks and to advance shared development and improvement. Accentuation on the realness of rap verses has made the subculture restricted as opposed to an imported product. McLeod, Chamber 147). The majority of its standard craftsmen and unique supporters contend that the centralization of the class has been for the most part unavoidable and informational. (Isobar, Jeffrey O. G. , 187).The degree of pay produced by the specialists bit by bit diminished the arrangement of the way of life by lawmakers and agents. In an offer to pull in, a more extensive crowd, the socio-political cognizant messages instilled in the way of life were sidelined to praise the most well-known of the parts of the verses. Maltreatment of medications, sexism, brutality, and pack alliance, were celebrated to draw in the white beer. (Isobar, Jeffrey O. G. , 188). The verses lost their edge and their pith; the message has lost its credibility and is no longer attached to a feeling of community.The riches picked up by the rappers turned into the stamp of the class, its quickly developing but conspicuous industry. (Isobar, Jeffrey O. G. , 188). Abundance and impact have become boss subjects of most record-breaking records. A lion's share of up and coming specialists center around realism and a group of the pioneers have needed to overhaul their specialty so as to stay pertinent. Standard specialists keep on censuring the cash situated message of the cutting edge hip jump culture with craftsmen, for example, Nas pronouncing that Hip bounce is dead.Misogyny, then again, has totally subverted the endeavors of gifted female Masc. into the business. Female rappers procure less open doors than their male partners. Missy Elliot, Queen Latish, and Ms Late are the couple of critical females that have broken this hindrance. Sick Kim was the main female whose collection has gone platinum, a record that has until as of late b

Advancement Of Technology - Free Essay Example

While the advancement of technology has†for the most part†changed modern society for the better, it has also changed several aspects of it for the worse. How? Crime. Of particular note is identity theft, which has become significantly more rampant than it has ever been due to the advent of the Internet in the modern age. Identity thieves, who once could only rely on tracing physical things such as paper trails and written legal documents, can now access the sensitive information of other individuals via the worldwide web. What is most unfortunate is that the Internet has made this issue even worse by virtue of making it easier to do and harder to track. Identity theft comes in many forms, and is a major global problem in todays modern society. The act of identity theft can occur very easily over the Internet, even if the user believes he or she is being cautious enough to avoid any possibility of it. As Justin Hyde notes in his article about preventing identity theft, this can happen so easily, in fact, that most victims of identity theft remain unaware of the crime for some time, sometimes upwards of six months, if not more (7). Sharing personal information online over social media or some other digital format always puts one at risk of having his or her identity stolen (Kunick 25). A fraudster can gain access to a persons PII†personally identifiable information†to commit fraud using various scams and invasive procedures, such as planting malware into someones computer or posing as a trusted organization and requesting an unaware consumers personal information over email (Moody 57). There are several different methods of identity theft that may be employed by cybercriminals to obtain the sensitive information of an unsuspecting individual, such as phishing. Phishing is a cybercrime that occurs when identity thieves send emails under the guise of legitimate financial institutions in an attempt to trick users into giving away their PII (Kunick 25). Kunick also goes on to mention another method known as malware. This is malicious software that can attack ones computer and reveal their sensitive information (26). Additionally, criminals may try to trick people into giving them their personal information by telling them they have won a contest, and that to claim the prize, they need to provide credit card information. Using the previously mentioned methods of obtaining sensitive information, identity theft may occur while shopping online. Mesch explains how this works in his article featured in a prominent science journal. He says that this can happen when a criminal leverages stolen payment information or fraudulently acquired bank or credit card accounts, to attempt retail transactions without the account owners knowledge (11). Another particularly prevalent form of identity theft is tax identity theft. This happens when fraudsters acquire ones name and social security number and file a tax return in his or her name before the victim does so (Kunick 27). With electronic tax filings becoming more wildly used, this has been a relatively easy crime to commit. As a result, this particular type of identity theft has grown substantially in recent years. Furthermore, another criminally attractive method of identity theft is child identity theft, because there is usually no credit history established for the children who become victims, allowing scammers to use childrens social security numbers and other information to open new accounts, apply for government benefits, take out loans, and more (Kunick 27). One more type of identity theft†and one that is growing fast†is synthetic identity theft. This method comprises 80-to-85% of all current identity fraud (Mesch 13). Synthetic ID theft merges real and fake personal consumer data to create a new identity using information such as social security numbers, names, addresses, and birthdays (Mesch 14). All of the aforementioned methods and more may be employed by identity thieves to create or acquire a phony identity. For the consumer, remaining vigilant while online can reduce the risk o f becoming a victim. In the unfortunate event that ones identity has been stolen, there are certain steps that a person should take to resolve the issue as soon as possible, to avoid detrimental effects. If a bank account has been affected, it should be shut down first and foremost (Mesch 17). Doing this as soon as possible has the potential to save the victim a great deal of money. A fraud alert should also be requested from a credit reporting agency, as should a credit freeze. As Mesch explains in his article, a credit freeze will prevent the credit reporting agency from releasing the credit report to new [unauthorized] creditors (17). Finally, the police should be alerted so that the crime may be reported. However, it should be noted not all states have legislated that local law enforcement must take a police report on identity theft from consumers (Mesch 15), so the police may not respond to a report such as this. Identity theft has many negative effects on both the individuals that were victims of it and on the economy. For individuals, the financial toll of identity theft can be incredibly devastating. Restoring good credit, closing affected bank accounts, and working with the Social Security Administration if a social security number was stolen could all be hurdles in the potentially lengthy recovery process (Moody 59). For the economy, it can be just as bad. In 2003, more than 9.9 million Americans learned they had been victims of identity theft, at a total cost of nearly $50 billion to the economy (Mesch 22). Identity theft continues to be a major global problem today. Not only is it incredibly damaging to both the individuals it affects and the economy, but it has become even more common due to the ways people can take advantage of technology, particularly the Internet. While the Internet†and technology in general†has mostly changed society for the better, this is one of many issues that has become worse as a result of it.

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The Leadership Style of Walt Disney - 3476 Words

The leadership style of Walt Disney 1. Introduction Walter Elias Disney (1901-1966) was the man who brought entertainment for the entire family into the homes of the people across the globe. He was both an entertainer and an entrepreneur, ensuring the long term success of his business and his entertainment efforts. Through today, Walt Disney remains a symbol of film making, creation and entertainment innovation. 2. Leadership situation At the age of 31, Walt Disney and his brother, Roy Disney, founded the Disney Brothers Cartoon Studio (currently known as the Walt Disney Company), which became the industry leaders in the creation of cartoons. Gradually, the company expanded to also produce motion pictures and provide entrainment services through cable services or its theme parks. As co-founder of this company, Walt Disney received numerous awards and recognitions for his work. He is mostly remembered as the creator of the lovable Mickey Mouse figure, but also as the creator of the Disneyland, considered the most popular theme park in the world (Leadership with You). 3. Decision making As a business leader and a decision maker, Walter Disney developed a comprehensive approach, which considered a multitude of variables to making final calls. He as such welcomed feedback, and even strengthened the corporate culture at the company so that the employees were encouraged to provide their feedback to the managers, and as such support the decision makingShow MoreRelatedLeadership Skills And Organization Of Walt Disney969 Words   |  4 Pages WALT DISNEY LEADERSHIP AND STRATEGY SUBJECT NAME : MGMT20131 Organizational and Governance Leadership GROUP MEMBERS : SHAIK AZHARUDDIN(s0273889) GAYAM SESHI REDDY(s0280903) SAI KIRAN PALLIKONDA(s0278967) SIVAPRAVEEN SIVASANKAR(s0277212) LECTURER NAME :Read MoreWalt Disney-Leader Essay example1494 Words   |  6 PagesLeader-Walt Disney Walt Disney is the prolific creator and leader of The Walt Disney Company. Disney is most recognized for his gallant efforts which created the Disney empire, yet his leadership style is one that has melded into a company culture and a prescribed way of organizational leadership. 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Analyse The Social Media Usage Of Business †MyAssignmenthelp.com

Question: Discuss about the Analyse The Social Media Usage Of Business. Answer: Introduction The following is the proposal of doing research on gathering data on using social media by the companies and what are the advantage and disadvantages of using this platform (Sigala et al. 2012). Hence the objectives of the project and scope of the project is outlined in the below. Summary of the literature review done on the topic is also discussed briefly. The theories and social web aspects that have been identified are given and based on that the research methodology is formed. The different aspects of using the primary and secondary method of data collection, interview and questionnaire-forming method is proposed in the later part. The different factors like reliability; validity is discussed in the following chapter (Leonardi et al. 2013). The sampling method and sample size selected for the data is also be included as well with the research limitations and research schedule in a chart. Project objectives The main objectives of this project is To critically analyse the advantage and disadvantage of using social media platform in the different business activity To critically analyse different concepts of social theories that can be analysed and used for conducting further studies in the field To analyse the influence of the social media utility To provide a relevant recommendation for organisations that are using or willing to use this as a business activity conducting platform Project scopes The scope of this project lies in the potential benefit of using social media in business activity in different operations of business. The market opportunity of using the social media and advantages that the company must be aware of and disadvantages that they must be keeping distance can be suggested as the scope of this project (Panneerselvam 2014). The article or journal is insightful in giving Small or medium sized organisations to strategise in their social media incorporation plan. Literature review The journals and articles that are gathered in this context emphasizes on the advantages and disadvantages of using social media in the in business operations. This literature review also includes the social exchange theory, social spiral viral models and demonstration of critically analysed staircase model. This models also relates to the social media and network business must adopt to for getting better advantage of this platform in required aspects of the business (Sigala et al. 2012). It has been clearly opined in the business that the small sector companies and smaller and medium sized business always uses this platform more than other big organisations uses for its operations. The have found the social media platform useful. The major aspect of using the media has also increased because of the wide range of audience that can be approached by this (Picazo-Vela et al. 2012). Building a brand is essential for some industry and thus approaching more of the customers and maintaining the customer relationship management has also been important for the companies using this. Customer retention is also one of the major objectives that can be backed up by the social portal. However, this method of reaching the customers is also disadvantageous when there are complainants of the customers negatively affect the implementation process (Leonardi et al. 2013). Some of the most common tool used for recruitment and customer relationship management are Twitter, Facebook, Pinterest, YouTube and also the official Websites of different business. In this platform, the more loyal customers will follow the accounts of the pages that are easily available for them. This has also been helpful in converting the leads that has been generated from the social media usage. The staggering number of users who are using the social media as of 2017 the number has come to 2.46 billion people, are a ripe customer base for reaching them on different purpose (Laroche et al. 2013). To create and increase the brand value of the company or to reach new customers; gauging the influence of the company in their customers; gauging behavioural issues in customer relationship are very much eased by the using social media tools. Again, the disadvantages of using these tools can be cited, as the company must use it in their advantage, while maintaining social ethics. The performance of those organisations is dependent upon it and gets affected by different comments. Social exchange theory is based upon the customer interaction and potential rewards and awards systems of using the interaction. The organisations can relate to these things as there is also a cost benefit analysis associated with this theory. There is a profitable side of using the social interaction with the marketers as well as a punishment. The punishment here will be if the customers do not turn up for purchase. The positive interaction is needed though there wont be a possibility of repeat purchase. The interaction must have a humane touch to sustain the social relations as bots would not be effective in this aspect of business (Sigala et al. 2012). The social spiral viral model suggests that the content that the business shares in the web where it is used by all the potential customer or audience of the company must be implanted strategically. The campaigns and advertisements that are used must be integrated with all marketing programs of the company. Thus the social media optimisation concept has been put through. This activity is rather technological for undermining the business corporationss whole marketing strategy (Patinoe et al. 2012). The factors takes into consideration of the target market audience, positioning of the company and its products and social media behaviour patterns of the brands audiences. The main theme of this model is content created in terms of getting g more views in the internet. The social staircase model takes into consideration the strategy, presence, tools and conversation. All the factors must be considered in the forming the business strategy. The probability of measuring the presence of the bu sinesss or the products visibility in the social web is significant for the applicability of enriching the content delivered in terms of increasing the brands value. The message must be conveyed in one or other way (Reynolds et al. 2014). Research questions Primary questions What are the advantages and disadvantages of using social media platforms in business activities? Secondary questions What are the opportunities in using social media in business activities? What can be suggested as the behavioural patterns of using social media users? What is the positive and negative impact that the business has in enriching the brand value through social media? Research design and methodology Qualitative and quantitative research. Qualitative research for this report will be done on the chosen company BHP Billiton. The 5 managers of marketing department will be selected for getting the attitude scale measurement of them towards their system. The other staff of the company is selected for surveying. The qualitative research questionnaires will be based on open ended and the 40 more respondents for the online survey method. The qualitative research method will be for measuring the attitude of the managers towards their own strategy and survey will be interpreted and analysed for further insights in companies effective measure of social media uasge. Reliability and validity of research methodology The two methods of doing research are qualitative and quantitative research. Qualitative method is using the categorical variables and observations in the data and quantitative is using the variables that are numeric or alphanumeric characters. Reliability and validity of research conducting a research is ensuring the validity and reliability of research. These are the main concerns of conducting a research. Reliability The main concern of a designing the research in qualitative and quantitative way is to ensure the reliability of data gathered. This is reliability and validity takes into consideration, the ethics of conducting a research program. Reliability is defined as a testing and evaluation of the data to measure the applicability, transferability and credibility of the measures. Validity The validity of doing any research is take the concept and construct validity approach to maintain the ethics of doing the research. Whereas Concept validity takes into consideration the imperceptivity of conceptions. Variable specification Here the dependent and independent variables are the ones that are identified for doing the research. One of the variables is advantage or disadvantage of using social media for business and therefore, the dependent variable is positive or negative impact of doing research. Research approach and design There can two kinds of approach in doing a research, one is deductive and another is inductive in nature. This research is more inductive and less deductive in nature. In this process, research is done in designing the research, data is then collected, and after careful observation analysis and recommendation is given (Mackey and Gass 2015). Data collection process To initiate the research, primary data will be collected from BHP Billitons official website and the particular companys human resource and marketing managers will be questioned about the social presence of their company. After gathering the primary data the secondary sources like journals in the social media effectiveness topic will be identified and analysed while doing the research. Based on the findings the hypothesis will be constructed and analysed (Flick 2015). Data will be collected by the interview with the managers and online survey of the staff. Sampling method and sample size Sample is selected based in the research design and based in the target audience for the questionnaires prepared (Mackey and Gass 2015). The sample here selected for primary research consists of the human resource managers and marketing or more accurately the digital marketing managers of any company that have effective social presence in the social media through any other portals. The sample size selected is of 50 respondents. The probability sampling approach would be a best approach to conduct this research (Smith 2015). Interview and questionnaires designing The approach to get response in the respondents will be done through structured questionnaires and direct and structured interview method (Taylor 2015). The variables that are identified in the research to more use on are advantage/disadvantage of using social media and business activity that gets positively and negatively affected by those factors. Research limitations The limitation of doing this research lies in the constraint of framing strategy of research that can be useful for further study. Using the social media is has its own limitations like not getting access to different company information used directly or indirectly by the company. The models that are reviewed in the literature review are not independent and entire strategy would fall if organisations do not considers all the factors that needs to be considered (Silverman 2016). Time schedule Figure: Time schedule chart Source: created by author Conclusion Therefore, from the above text it can be concluded that using social media has its pros and cons for a business. Doing the research on this topic and the method doing the research is given in below. Summary of the literature review done on the topic is also discussed briefly. The different aspects of using the primary and secondary method of data collection, interview and questionnaire-forming method is proposed in the later part. The different factors like reliability; validity is discussed in the following chapter. 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